Customers, employees, shareholders, media, community, government regulators and prospects - these are all groups with diverse information requirements. We develop integrated communications strategies and programs that define and distinguish an organization and its products and services. Each is designed to influence the opinions, actions and investment decisions of its critical audience.

Our services in corporate communications include:

• Media Relations

  One of the most critical elements behind any PR campaign is the Media Relations strategy. As we work closely with editors, journalists, producers and other news organizations on a daily basis, we thoroughly understand how they work and are thus able to package information to meet their needs.

  We have the necessary market knowledge, experience and expertise to help our clients fine tune their messages and deliver relevant information succinctly to the right media channel to generate maximum publicity.

  As part of our Media Relations program, we provide the following services:

  1. Strategic media counsel and advice
  2. Media strategy
  3. Media targeting
  4. Key messages development
  5. Communications training
  6. Media intelligence
  7. Media monitoring
  
  
  
• Issues and Crisis Management (Litigation support )

  Widely viewed as a form of issues or crisis management, we provide strategic communications advice and work closely with our clients and their legal counsel to develop and execute a coordinated media strategy and PR programme. Together with the other constituents of a legal proceeding, our team is also able to play an instrumental role in damage control, should the need arise.

  To date, we have managed the media relations aspect of two-high profile legal disputes in Singapore -- on behalf of our clients, which include prominent personalities and multinational corporations.

  August's competitive edge comes from its firm grasp of the Court processes in Singapore and ability to work closely with lawyers and clients to interpret the complexities of the case. Coupled with our strong media relations practice, we are better able to articulate the desired positioning for the case, thereby increasing the possibility of positive or balanced media reports for our clients.