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Yiting has a background in public relations and product marketing from one of Singapore’s most famous homegrown companies, Creative Technology. During her tenure at Creative from 1998 - 2002, she was actively involved in key facets of worldwide corporate communications which included marketing, promotions, media relations, product launches, event management, new technology and co-branding opportunities.
From 2003 - 2005, Yiting was part of August Consulting, one of Singapore’s leading corporate & financial communications and investor relations specialist. She handled clients from diverse industries spanning F&B, electronics, pharmaceutical, airline, fashion and lifestyle sectors. Her She handled IPO clients included Ocean Sky, Beauty China, and King’s Safetywear amongst others; and her stable of clients included mainly publicly listed companies such as Creative Technology, Qian Hu, F&N, SIA Engineering, Beyonics, MediaRing, and others such as Carlsberg, Tee Yih Jia, HealthSTATS, Novo Nordisk and Abbott Laboratories.
In November 2005, Yiting became a business owner at Play Imaginative, Singapore’s first and only designer toy company where she handled the Company’s communications and corporate clients. Her work involved media relations, corporate communications, marketing for all products and also promoting their designer toy figure “Trexi” as a mouthpiece for corporate clients, which included the likes of Coca-Cola, StarHub, Animax, Guinness, Mitsubishi, Adobe, ST Electronics amongst others. She was also one of the key planners behind the inaugural “Singapore Toy & Comic Convention”, a BTMICE Event held in June 2008.
Yiting holds a Bachelor of Arts in Professional Communications (Distinction), majoring in Public Relations from the Royal Melbourne Institute of Technology University, Australia.
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